


EA later threw up their hands and said "Oh, ho, ho, ho.that clause wasn't real, we just put it there by mistake. The idea that you HAD to use Origin within two years lest your account fall victim to mandatory expulsion generated a furor, and rightfully so. Ignoring everything else about Origin, this two year entitlement clause caused all sorts of vengeful fury from gamers. EA killing out favored studios in order to control their brands is easily one of the top reasons why people hate them the way they do. We don't buy and trade games the way Wall Street suits buy and sell stock, we buy games that look fun and we play games that are fun. Gamers hate corporations who buy out studios who designed fun games and then turn those studios into industrialized, perfunctory factory-outlets. It's sad, sick and a complete antithesis to gaming culture. A lot of people will jump to the defense and say "But, but, but.they're a business, they needs the monies!" of course, but if they can't make money making good games then maybe they shouldn't be in the game making business, eh? Zynga seems to be heading the same way, trying to buy their way into continued success. Remember Bullfrog Entertainment? Remember Westwood Studios? Remember Pandemic Studios? That's a few who have fallen to EA's poor attempt at monopolizing the industry to fill their coffers. It’s currently unclear when EA will end Origin for good, and transition to EA Desktop.This here can make you throw up a little bit in your mouth. When the transfer happens, players will maintain their EA Origin game licenses and friends lists on the EA Desktop app.

This news comes only a few months after EA started migrating its PC titles to Steam.

Origin, which launched in 2011, has a reputation for being slow and cumbersome, as a platform, which may be a factor in EA’s overhaul. EA senior vice president Michael Blank told GamesBeat the new EA Desktop app will be faster than Origin, and let players engage with their games more conveniently. With this rebrand and relaunch, EA will eliminate the Origin name from its suite of products. Players can then download these games onto their PC and play them for as long as they hold the subscription. Electronic Arts is ditching the Origin name for something new: EA plans to replace it with a revamped desktop app (called EA Desktop), and “double down” on the EA Play branding, according to a report from GamesBeat.ĮA describes its new app as a “next-generation PC gaming platform.” Using the EA Desktop app, players can subscribe to EA’s game’s subscription services, EA Play and EA Play Pro - the publisher’s recent rebrand of the EA Access service.
